Seminars & Events

7:30AM

Davis Memorial Foundation

Bob Porter Golf Tournament – Revere Golf Club, Lexington Course

9:00AM

Davis Memorial Foundation

Sporting Clays Tournament – Pro Gun Club

5:30PM – 7:30PM

Welcome Event & Auction

(BLOCK 1)

8:45AM – 10:00AM

TPO Membrane Performance: Reassessment and Maintenance Options

Ken Klein, WSRCA Technical Advisor – Simpson, Gumpertz & Heger

From 2000 to 2011, WSRCA conducted a comprehensive TPO weathering study to evaluate membrane aging across various climate zones. Published on June 2, 2011, the findings indicated an overall acceptable 10-year performance, though some minor concerns were noted. With the passage of time, it is now appropriate to reassess TPO membrane performance through recent in-place studies and further analyze how these products age in different climates. Laboratory testing of extracted samples provides insight into changes in membrane properties over time.

This presentation explores the key chemical differences between TPO and other thermoplastic compounds, emphasizing how these distinctions influence the aging process. It also reviews laboratory test data from aged TPO membrane samples collected in Northern California and Phoenix, Arizona, highlighting observed changes such as loss of ductility and, in some cases, membrane crazing, cracking, and thickness reduction.

Finally, the presentation summarizes a recent WSRCA study on the application of silicone coatings over aged TPO membranes. The study evaluated the adhesion and performance of various silicone products applied to aged TPO membranes before and after conditioning in an accelerated weathering chamber. The findings demonstrate both the benefits and limitations of silicone coatings as a maintenance solution to extend the service life of existing TPO roofing systems.

8:45AM – 10:00AM

Massive Leaks – Tips Gleaned from a Case Defending a Roof Contractor Where Others Prepared

Specs/Drawings

Phil Dregger – Salas O’Brien

CEU: AIA

Intense rain near the end of a reroof project produced massive leaks in beach front hotel. Property insurance investigators confirmed very intense rainfall rates and concluded the leaks were the result of improper temporary protections applied to incomplete flashing details. The insurance company settled with the owner and obtained “subrogation” rights. The expert for the roof contractor defendant (speaker) stated that the cause of massive leaks was not improper temporary protections, but a “beyond-code” rainfall, undersized existing and hidden roof drainage system, and delays caused by roof designer’s lack of direction about raising and flashing very low equipment platforms. A settlement resulted in a modest payout from the roof contractor’s insurance carriers and several insights for roof professionals.

8:45AM – 10:00AM

Building a Future-Ready Business: Strategies for Operational Growth & Stability

John Kenney – Cotney Consulting

The roofing industry is constantly evolving, and economic shifts can create both challenges and opportunities. To stay ahead, contractors must refine their operational strategies and build resilience in their business models. This session provides roofing professionals with a strategic roadmap for scaling operations efficiently while maintaining profitability during economic fluctuations. Attendees will learn how to assess and refine their existing processes, optimize administrative and operational efficiencies, and implement real-world strategies to future-proof their businesses. Through expert insights and industry-proven techniques, this session equips contractors with the tools to adapt, grow, and maintain a competitive edge—regardless of market conditions.

8:45AM – 10:00AM

From Stagnation to Success: How Leadership Coaching Can Revolutionize Your Roofing Business

Chuck Chapman, Kris Hitesman – Tecta America AZ, Capitol Roofing

Running a roofing business comes with its fair share of challenges—tight margins, operational inefficiencies, and team conflicts can all hold you back. This seminar is crafted with you in mind, offering practical insights tailored to roofing contractors looking to break through these barriers. From personal experience, hiring the right coach can transform how you lead, communicate, and grow your business. Join us to explore real-world strategies for overcoming stagnation, building stronger teams, and fostering accountability that drives results. Discover how focused leadership development can help you tackle day-to-day challenges and set your business on a path to long-term profitability. This session will equip you with practical insights to implement immediately, backed by real-world examples of success. Whether you’re an overwhelmed business owner or a team leader looking to inspire change, this seminar offers the tools and strategies to transform your roofing business.

8:45AM – 10:00AM

Safe at the Top: Building a Rock-Solid Safety Culture in Roofing

Ariel Gianonne – American Eagle Roofing

Highlights the critical role safety culture plays in protecting workers, improving team morale, and enhancing productivity. Participants will explore how a strong safety culture reduces accidents, ensures compliance, and builds trust within the workforce. Through engaging discussions and practical insights, the course emphasizes the long-term benefits of embedding safety into daily practices and decision-making. Attendees will leave with a deeper understanding of why prioritizing safety is essential for creating a resilient, successful roofing business.

8:45AM – 10:00AM

State of the Industry: A Legal Perspective

Trent Cotney, WSRCA Legal Advisor – Adams & Reese, LLP

This seminar provides an overview of the most current legal issues affecting the roofing industry. Topics include recent regulatory changes, the latest contract provisions, employment, immigration, and OSHA changes, among other things.

8:45AM – 10:00AM

Comprensión de las Disposiciones Contractuales Críticas (Understanding Critical Contract Provisions)

Gabriel Pinilla – Adams & Reese, LLP

Nos centraremos en las cláusulas y términos contractuales esenciales que pueden afectar significativamente la exigibilidad, la asignación de riesgos y las implicaciones financieras de un contrato. La sesión destacará los errores comunes y las estrategias para garantizar la claridad y proteger los intereses en acuerdos complejos, abarcando temas como las cláusulas de pago, la aceleración de precios, los procedimientos de resolución de disputas y el derecho a la recuperación de gastos legales.

We will focus on the essential contractual clauses and terms that can significantly impact the enforceability, risk allocation, and financial implications of a contract. The session would highlight common pitfalls and strategies for ensuring clarity and protecting interests in complex agreements, covering topics such as payment clauses, price acceleration, dispute resolution procedures, and the right to recover of legal expenses.

(BLOCK 2)

10:15AM – 11:30AM

Elevating Roof Quality, Performance, and Profitability on Low Slope Membrane Roof Systems

John Geary, Jason Wilen – EPDM Roofing Association

CEU: AIA

Delivering high-performance, long-lasting low-slope membrane roof systems requires more than just quality materials—it demands technical expertise, strategic collaboration, and a deep understanding of best practices. This session provides actionable strategies to improve long-term performance, minimize risk, and position contractors as industry leaders. A strong working relationship between the roof system designer, contractor, and manufacturer is critical to ensuring that roof systems meet performance expectations, comply with industry standards, and deliver long-term value to building owners. Attendees will learn how to verify manufacturer testing, including RoofNav compliance (if applicable), fire classification (UL 790, ASTM E108), and uplift pressure resistance (FM 4474, UL 580, UL 1897). The session will explore optimizing mechanically fastened, adhered, and ballasted roof designs with a focus on material selection, warranty considerations, and installation best practices. Wind speed warranty limitations—often a critical factor in project specifications—will also be addressed, including strategies to obtain higher-than-standard windstorm limits beyond 55 MPH. Beyond installation, contractors and consultants must navigate their shared responsibilities in quality control and assurance. This session will highlight the role of third-party inspections (BECx and peer review), manufacturer and consultant evaluations, leak detection technologies, and preventive maintenance to enhance roof longevity and client satisfaction. Roofing contractors who develop expertise in technical issues and high-performance roof systems position themselves as trusted advisors, allowing them to command higher prices, secure repeat business, and differentiate their services in a competitive market. Attendees will leave with practical solutions to strengthen client relationships, ensure compliance, and enhance their competitive edge in the marketplace.

10:15AM – 11:30AM

Above-Sheathing Ventilation in Steep-Sloped Roof Systems: A Key to Enhancing Energy Efficiency and Durability

Wade Shepherd – Westlake Royal Building Products

This presentation will focus on the additional energy efficient factors to enhance the energy efficiency of a cool roof system beyond reflective properties measured and listed by the Cool Roof Rating Council and the significance of above-sheathing ventilation (ASV) in enhancing energy efficiency and durability. The primary issue addressed will be the potential benefits of above-sheathing ventilation in buildings and the challenges of implementing ASV into codes and building programs. Original research findings and insights derived from firsthand experiences in the field will be discussed. Architects, consultants, builders, and researchers will gain valuable knowledge on the impact of above-sheathing ventilation on energy efficiency and structural resilience that can guide them in making informed decisions and improving building practices.

10:15AM – 11:30AM

Bidding for Success – How Strategic Estimating Drives Profitability

John Kenney – Cotney Consulting

Many roofing businesses struggle to achieve their desired profitability, often due to overlooked inefficiencies in their estimating process and project transition. A well-structured estimate is more than just a number—it’s the foundation of a successful roofing project. This session will cover how to develop a strategic estimation process that accounts for materials, labor, subcontractors, equipment, and contingencies while maintaining a profitable margin. Just as crucial as accurate estimating is the seamless transition of information from the office to the field. Without proper coordination, projects face costly delays, miscommunications, and inefficiencies. Attendees will gain insights into building a high-performing estimating team, crafting precise bids, and ensuring smooth project handoffs to drive efficiency, quality, and profitability in their roofing operations.

10:15AM – 11:30AM

Future-Proofing Your Roofing Business: Leveraging AI, Advanced Marketing, and Automation Strategies for 2025

Jennifer Bagley – The Catalyst for the Trades Podcast & CI Web Group, Inc.

Step into the future of the roofing industry with Jennifer Bagley, CEO of CI Web Group, Inc., as she shares tactical insights into leveraging AI, advanced marketing techniques, and automation to drive business growth in 2025. This empowering session will reveal how to optimize operations, attract high-value clients, and stay ahead of evolving industry trends. From AI-powered lead generation and automation to building robust digital marketing strategies, Jennifer’s actionable guidance will help you transform your roofing business into a scalable, future-ready powerhouse.

10:15AM – 11:30AM

OSHA Defense Mastery Strategies for Contractor Compliance and Protection

Trent Cotney, WSRCA Legal Advisor – Adams & Reese, LLP

Everything OSHA won’t tell you. In this seminar, attendees will better understand how to defend themselves from inception of the investigation through the citation. Learn the techniques and tactics of OSHA investigators and understand how to preserve your rights and defenses.

10:15AM – 11:30AM

My Employees are Legal! An Overview of the Form I-9 Process from Hiring Through ICE Audit

Philip Siegel – Hendrick, Phillips, Salzman & Siegel, P.C.

The U.S. Department of Homeland Security (DHS) and Immigration and Customs Enforcement (ICE) place a strong emphasis on employer compliance with employment eligibility verification regulations, and this emphasis is likely to increase significantly in the upcoming Trump administration. Most employers are expecting a dramatic increase in worksite enforcement, including potential surprise raids of companies suspected of hiring undocumented workers – particularly in the construction industry. This expectation is based on comments by Trump “border czar” pick, Tom Homan. In the first Trump administration, I-9 audits surged four-fold from the 2017-2018 fiscal year, ultimately reaching 6,450 audits in 2019. Penalties range up to $2,789 for paperwork violations and up to $27,894 per unauthorized immigrant worker who was knowingly employed. With increasing audits and penalties, the stakes for non-compliance have never been higher. This seminar will discuss proper completion of the Form I-9. We will cover frequently asked questions about Form I-9 issues and discuss how to properly conduct a Form I-9 audit, including record retention rules and how to properly correct Form I-9 errors when discovered. The session will conclude with a walk-through of a formal ICE audit, including calculation of penalties for Form I-9 errors.

10:15AM – 11:30AM

Trabajo Seguro en Altura (Working Safely at Height)

Randy Fernandez – Guardian

Abordaremos los fundamentos necesarios, incluyendo un programa de protección contra caídas, el rol de una personal competente en el personal, un plan de rescate y algunos consejos sobre seguridad en escaleras y prevención de caídas de herramientas. ¡Es importante crear una cultura de seguridad!

We will cover the fundamentals you need including a fall protection program, the role of the competent person on staff, a rescue plan and some tips on ladder safety and drop tool prevention! Creating a culture of safety is important!

11:45AM – 1:00PM

SPANISH LUNCH AND LEARN – DAY 1

11:30AM – 1:00PM

Legislative Luncheon with Keynote Speakers: Craig Brightup, WSRCA Political Correspondent and McKay Daniels – NRCA

Presented by: National Roofing Contractors Association

Craig Brightup is Chief Executive Officer of The Brightup Group LLC and serves as the WSRCA Political Correspondent. Previously, he was Vice President of Government Relations for the National Roofing Contractors Association (NRCA), having opened the Chicago-based NRCA’s Capitol Hill office in 1990. His program covered all federal issues for the $30 billion commercial and residential roofing industry, with an agenda including labor relations, worker safety, health care, energy, environment, transportation, insurance, procurement, regulatory reform, taxes and immigration.

McKay Daniels started as NRCA’s CEO in June 2022. He previously served as NRCA’s chief operations officer from 2018-22 and came to NRCA with more than 20 years of experience in nonprofits, government and the private sector. McKay has held a variety of leadership and consulting positions throughout his career, including executive director of statewide political organizations in California and Nevada, working for two U.S. senators, and other state and federal elected officials. Immediately prior to joining NRCA, McKay was chief of staff for two members of Congress.

Join us for the highly anticipated Year in Review, where our favorite Washington insiders will break down the key developments impacting the roofing industry. From immigration reform and worker safety to labor relations, regulatory changes, and taxes, this session will cover the most pressing issues shaping the industry’s future.

Immediately following the report, we’ll announce the nominees for the WSRCA Board of Directors and reveal the 2025 Davis Memorial Scholarship winners. Don’t miss these important updates and recognitions!

*TICKETED EVENT

1:00PM – 6:00PM

Exhibits and Trade Show – Day 1

Join the fun on Day 1 with President Kris Hitesman, as she opens the 51st Annual trade show floor on behalf of the WSRCA. The show will highlight the latest equipment and materials used in the roofing, roof deck, urethane foam, waterproofing and allied industries. Don’t miss the live demonstrations happening every hour on the exhibit floor. There will be a raffle for a $100 Visa Gift Card at the conclusion of each demonstration!

1:30PM – 2:00PM: Live Demo 1 – Carlisle Construction Materials

2:30PM – 3:00PM: Live Demo 2 – Westlake Royal Roofing Solutions

3:30PM – 4:00PM: Live Demo 3 – Polyglass U.S.A., Inc.

4:30PM – 5:00PM: Live Demo 4 – Elevate Commercial Roofing Systems

7:00AM – 8:30AM

Table Talks Breakfast with NWIR

National Women in Roofing

Join us for an interactive table-talks breakfast on September 30 at the Western States Expo! It’s a fun way to meet fellow members while chiming in on a variety of topics that impact women in the roofing industry. Cost is $50 and includes breakfast.

CLICK TO REGISTER!

(BLOCK 3)

8:45AM – 10:00AM

Roofing Wind Speeds: ASCE, Uplift Ratings & Warranties

Brian Chamberlain – Carlisle Construction Materials

CEU: AIA, IIBEC

In the industry there is a need to sort out the confusion between building codes, uplift rated assemblies, and warranties by explaining what each offer and how they should be considered. To understand the building code, we need to review how uplift is determined and the industry’s accepted rating method of roofing assemblies for comparison. After understanding the code criteria, discussion will focus on how roofing warranty wind speed coverage is regarded by the industry and building code will be reviewed for clarity.

8:45AM – 10:00AM

All Four (4) Types of Thermal Infrared Roof Moisture Surveys Explained

Gregory Stockton – Stockton Infrared Thermographic Services, Inc

Thermal (and visual) imaging of flat and low-sloped insulated roofs is more popular than ever as prices on thermal cameras and drones have fallen dramatically over the past 5 years ago. Also, insurance companies are starting to require thermal imaging of their insured. This course will show the basics of the technology, why it is used, and when and where it can be effectively used to define entrained moisture in the substrates.

8:45AM – 10:00AM

Contractor Roundtable Discussion – Spread Best Roofing Practices

Western States Roofing Contractors Association

Join us for an interactive and insightful Contractor Roundtable Discussion where roofing professionals come together to share and learn the best practices in the industry. This session will provide a platform for contractors to exchange knowledge, discuss common challenges, and explore effective solutions for enhancing roofing services.

Whether you’re a seasoned contractor or just starting in the roofing business, this discussion will cover a wide range of topics, including innovative installation techniques, safety standards, material selection, and customer service strategies. Attendees will gain valuable insights that can be applied immediately to improve quality, efficiency, and profitability.

This is not just a seminar – it’s an opportunity to connect with peers, gain practical advice, and elevate your business through shared experiences and expertise. Don’t miss out on this unique chance to help spread the best roofing practices in the industry!

8:45AM – 10:00AM

Turning Workforce Development into Dollars: Recruit, Train, Retain

Jared Ribble – National Roofing Contractors Association

It’s almost exhausting to write that the construction industry is wrestling with workforce development. It’s been the preeminent struggle for some time now, and all the industry’s companies and organizations are doing their level best to solve the problem. The National Roofing Contractors Association is working to understand and appreciate these efforts and help to bring them to light. Delving into the current thoughts and focuses on the hiring and retaining of roofing industry professionals, the NRCA offers a place to hang various initiatives. Join us to talk about roofing industry efforts to identify, energize and recruit; onboard; train; and certify roofing employees into an increasingly professionalized career.

8:45AM – 10:00AM

DIY Safety Plan: Build It Before You Need It

Steve Zasadil, WSRCA Safety Advisor – SNK Services

Provide roofing contractors with a practical, customized draft safety plan that helps show them how to meet OSHA and state-specific safety requirements, ensuring they leave the session with actionable documentation tailored to their projects. This is designed to help roofing professionals develop a practical safety plan customized to their job sites. The session emphasizes OSHA compliance, state-specific standards, and essential safety measures such as fall protection, ladder safety, heat illness prevention, emergency action planning, and job-specific hazard assessments. The seminar features hands-on activities, real-life case studies, and peer feedback.

8:45AM – 10:00AM

AI in Roofing: Legal Challenges and Opportunities

Trent Cotney, WSRCA Legal Advisor – Adams & Reese, LLP

Discover how AI is revolutionizing roofing through predictive maintenance, quality control, and innovative designs. We will delve into the critical legal aspects, including regulatory compliance, liability issues, and data privacy concerns. Gain insights from industry experts and legal professionals on navigating the complex legal landscape and unlocking the full potential of AI in roofing. Whether you’re a roofing professional, legal expert, or AI enthusiast, this seminar will provide valuable knowledge and practical strategies to stay ahead in the ever-evolving world of AI in roofing.

8:45AM – 10:00AM

Cómo Conseguir más Techos Comerciales con un Programa de Servicio y Mantenimiento (How To Get More Commercial Roofs With A Service & Maintenance Program)

Victor Maya – GAF

El servicio, el mantenimiento y las reparaciones han sido un factor clave en la industria comercial. En este curso, explicaremos cómo facturar, qué incluir en sus facturas y qué programas puede utilizar para ello.

Service, maintenance, and repairs have been a huge factor in the commercial industry. During this course we will break down how to charge, what to include with your invoices, and what programs you could utilize to accomplish this.

(BLOCK 4)

10:15AM – 11:30AM

Is That Leak Really The Roof?

Glen Clapper – National Roofing Contractors Association

Course will examine the interface of roofs and walls and the challenges in providing water-tight construction details. Information will be provided showing that not all wall claddings are waterproof. Examples will be presented that are not roof issues that may lead to water leakage into a building or home.

10:15AM – 11:30AM

Roofing Details and Specifications by Roofing Design Professionals That Roofing Contractors Should Not Use

Robert Hemphill, Kimberly Fajardo – Salas O’Brien

CEU: AIA

Roofing Contractors for years have been installing roofing systems, using specifications and details produced by roofing design professionals. Many Roofing Contractors do not realize that the documents by some design professionals (not all) do not always meet roofing codes and or SMACNA/ NRCA requirements. Relying on roofing design documents that do not meet code or standard design practices will not protect roofers from liability. This presentation will show common errors made by designers that Roofing Contractors need to understand why the design documents do not meet roofing codes or SMACNA/NRCA standards.

10:15AM – 11:30AM

Building Your Leadership Bench: Preparing Future Leaders for Roofing Success

Melissa Chapman, Monica Vornbrock – The GLO Group

A strong leadership bench is like a sturdy roof — it protects your business and ensures it stands the test of time. In the roofing industry, where challenges like labor shortages and high turnover are common, cultivating the next generation of leaders is not just smart — it’s essential. This session will explore how roofing contractors can identify, develop, and empower emerging leaders within their teams to create a leadership pipeline that drives profitability, fosters loyalty, and prepares their business for the future. Takeaways for Attendees 1. A simple framework for identifying high-potential leaders on their team. 2. Actionable steps for creating a leadership development program, even with a tight budget. 3. A leadership bench strength self-assessment template to take home.

10:15AM – 11:30AM

Rise to the Top: Unlock Your Career Potential in the Roofing Industry

WSRCA Young Roofing Professionals’ Annual Discussion

Elevate your career in the roofing industry! Are you ready to unlock your potential and navigate the path to success? Join us for an engaging round table where three dynamic young roofing professionals will share their journeys, the challenges they’ve conquered, and the invaluable lessons learned along the way. This is your chance to ask those burning questions you’ve held back on—no topic is too odd or off-limits! Whether you’re aiming for leadership roles, seeking technical expertise, or simply want to connect with like-minded peers, this discussion promises insight, inspiration, and a supportive environment to foster your growth. Let’s get the conversation started and pave your way to a brighter future in roofing!

10:15AM – 11:30AM

Getting Paid – Legal Strategies for Roofing Contractors to Protect the Right to Payment

Philip Siegel – Hendrick, Phillips, Salzman & Siegel, P.C.

During this session, we will discuss the tools and legal strategies available to roofing contractors to protect their entitlement to payment. Among the topics to be addressed are favorable contract terms, lien claims, payment bond claims, and avoiding unknowingly waiving claims for payment. We will also discuss how the roofing contractor can create leverage as a means to negotiate for payment. Lastly, we will conclude with a discussion on pursuing dispute resolution and post-judgment recovery efforts.

10:15AM – 11:30AM

Navigating Immigration Regulations in Roofing

Trent Cotney, Ben Briggs, WSRCA Legal Advisor – Adams & Reese, LLP

The Trump Administration has brought sweeping changes to immigration law in the United States. This seminar will discuss the most critical immigration issues ranging from I-9 compliance and employee assistance programs to how to manage an ICE raid on your business.

10:15AM – 11:30AM

Trucos para Dominar el Proceso de Seguro (Tips and Tricks to Dominate the Insurance Process)

Amparo Sancen – Latinos En Roofing

Esta sesión brindará a los profesionales de techado una comprensión esencial del proceso de reclamaciones de seguros, centrándose en cómo abordar eficazmente las complejidades de las reclamaciones relacionadas con techado. Los asistentes aprenderán a trabajar con las compañías de seguros, gestionar las reclamaciones eficientemente y garantizar que los proyectos de techado cuenten con una cobertura completa. La sesión también destacará estrategias clave para maximizar la aprobación de reclamaciones, gestionar los desafíos y comprender la terminología crítica de seguros. Diseñada específicamente para contratistas de techado, esta capacitación les permitirá optimizar sus operaciones, reducir las disputas por reclamaciones y mejorar la satisfacción del cliente.

This session will provide roofing professionals with an essential understanding of the insurance claims process, focusing on how to navigate the complexities of roofing-related claims effectively. Attendees will learn how to work with insurance companies, handle claims efficiently, and ensure that roofing projects are fully covered. The session will also highlight key strategies for maximizing claim approvals, managing challenges, and understanding critical insurance terminology. Designed specifically for roofing contractors, this training will empower you to streamline your operations, reduce claim disputes, and enhance customer satisfaction.

11:45AM – 1:00PM

SPANISH LUNCH AND LEARN – DAY 2

Estrategias de ventas Bueno, Mejor o Superior (Sales Strategies Good, Better or Superior)

Imelda Perez – CertainTeed

11:30AM – 1:30PM

Annual Luncheon with Motivational Speaker: Mike Schlappi

1:30PM – 5:30PM

Exhibits and Trade Show – Day 2

Join us for Day 2 of the Western Roofing Expo 2025 trade show! Discover the latest innovations in roofing, roof deck systems, urethane foam, waterproofing, and related industries as top exhibitors showcase cutting-edge equipment and materials. The expansive show floor offers a firsthand look at emerging trends, advanced technology, and essential business growth strategies.

Experience unbeatable networking opportunities, industry-leading resources, and the premier educational conference in the field — all in one place. Don’t miss the exciting live demonstration on the exhibit floor stage, followed by The Roofer’s Feud game show! Plus, stick around for a chance to win a $100 Visa Gift Card in our raffle at the end of each live demo.

2:00PM – 2:30PM

Live Demo 5 – TBD

3:00PM – 3:30PM

Roofer’s Feud Game Show

4:30PM – 5:30PM

The Roofing Games™ – Shingling Competition

IIBEC – REGION V – SUMMER WORKSHOP

Please join us at the IIBEC Chapters of Region V Technical Seminars on October 1st at the Paris Las Vegas in conjunction with the Western Roofing Expo 2025. The program includes five (5) sessions and provides 6.0 IIBEC and/or AIA CEU’s. The cost of this program is $250.00 for IIBEC members, and $300.00 for non-members. Registration includes breakfast and lunch, and admission to the WSRCA seminars and trade show on Tuesday, September 30th.

CLICK TO REGISTER!

Topics and speakers include:

Unburdening Overburden Considerations for Commercial Roofing, presented by Matt Braun, P.E., Design Manager at GAF/Siplast.

Fene-frustration: The Headaches of Windows, presented by Erica Reynolds, Associate, PE, RA, FMPC at McGinnis Chen Associates, Inc.

Designing Low Slope Roofing for Climate Change, presented by Robert Hemphill, RBEC, RRC, RWC, REWC and Kimberly Agustin, RRO, at Salas O’ Brien Engineers.

Code Updates: Learn about important roofing related building codes that affect both steep and low slope roofing projects, presented by Daniel J Cupit – Roofing Consultant and Expert, Professional Construction Services.

What Does a Building Enclosure Consultant Need to Know About CLT? Presented by Darbi Krumpos, CDT, BECxP, CxA+BE, SOCOTEC Consulting, Inc.

SPEAKER BIOS (with SEMINARS)

(BLOCK 1)

8:45AM – 10:00AM

TPO Membrane Performance: Reassessment and Maintenance Options

Ken Klein, WSRCA Technical Advisor – Simpson, Gumpertz & Heger

Ken Klein leads the West Coast Building Technology division of Simpson Gumpertz & Heger Inc. He is a graduate of U.C Berkeley’s Civil Engineering program and is a licensed Professional Engineer in California and several western states. Ken has been with SGH for over 35 years and has gained experience in the design and investigation of roofing and waterproofing of commercial, institutional, and residential buildings. His work addresses issues related to the integrity of roofs, plaza deck, and below-grade systems on a wide range of structures from residential and high-rise building to buildings of historic significance. Ken has consulted with architects, contractors, and building owners to analyze and repair water intrusion problems and construction defects. Well known in the industry, he has frequently presented to groups of attorneys, contractors, architects, and other design professional regarding building-envelope design and remediation. He serves as WSRCA Technical Advisor.

Massive Leaks - Tips Gleaned from a Case Defending a Roof Contractor Where Others Prepared Specs/Drawings

Phil Dregger – Salas O’Brien

CEU: AIA

Phil Dregger is a Professional Engineer, Registered Roof Consultant, Fellow of the International Institute of Building Enclosure Consultants, and Vice President of Salas O’Brien in Concord, CA. Phil has investigated problems in a wide range of roof and building envelop systems over the past 40 years. He has special expertise in wind damage, building codes, and condensation. Phil lectures often to industry groups, has authored many articles on roof technology, and is a recipient of the ASTM D08 William C Cullen Award and the IIBEC Joe Hale Lifetime Achievement Award.

Building a Future-Ready Business: Strategies for Operational Growth & Stability

John Kenney – Cotney Consulting

Meet John Kenney, CEO at Cotney Consulting Group, with 45 years in the construction industry. Starting as a roofing apprentice, he ascended to COO, overseeing top-notch projects in NY, NJ, PA, and Florida. A veteran in roofing production, estimating, operations, and service.

From Stagnation to Success: How Leadership Coaching Can Revolutionize Your Roofing Business

Chuck Chapman, Kris Hitesman – Tecta America AZ, Capitol Roofing

Chuck Chapman President, Tecta America Arizona, LLC – With over four decades of experience in the roofing industry, Chuck has established himself as a recognized expert and influential leader. His journey began in 1982 in his home state of Minnesota, where he gained foundational knowledge and skills that would define his career. Shortly after, he moved to Arizona and joined Universal Roofers, where he advanced to the role of Commercial Estimating Manager over ten years, setting the stage for his leadership trajectory. In 1994, Chuck became a partner at Classic Roofing Inc. in Phoenix, taking on the role of Vice President. His strategic leadership was instrumental in growing the company from $1.5 million to $8 million in annual revenue. Under his direction, Classic Roofing became one of the most highly respected roofing contractors in Arizona, a legacy it maintains to this day. After 20 successful years in Arizona, Chuck returned to the Twin Cities of Minneapolis and St. Paul, joining Tecta America Corp. as the President of Central Roofing Co. in Minneapolis, MN, and Standard Roofing Co. in Glendale, AZ. In 2010, he spearheaded the rebranding of Standard Roofing to Tecta America AZ, aligning with the corporate identity and solidifying its position in the market. In 2011, he returned to Arizona, where he continues to serve as the full-time President of Tecta America Arizona, LLC. Chuck’s reputation as an industry authority is matched by his unwavering commitment to giving back. For over 25 years, he served on the Board of Directors of the Arizona Roofing Contractors Association (ARCA), including two terms as President. He has also been an active member of the Western States Roofing Contractors Association (WSRCA) since 2002, where he is a Past President. Additionally, Chuck completed two terms as a Director for the National Roofing Contractors Association (NRCA).

Kris Hitesman President, Capitol Roofing – Kris Hitesman has roofing in her blood. Growing up in Utah, she was just eight years old when her father launched Capitol Roofing Service in 1979, continuing the family tradition started by his own father. From lunch breaks spent at job sites to afternoons in the office, Kris was immersed in the business from a young age. By the time she was 15, she officially joined the team, where she began honing her skills and learning the ropes. After completing her formal education, Kris delved into the world of roofing, customer service, and business management—all while working alongside her father. It was also at Capitol Roofing where she met her husband, Paul, further intertwining her personal and professional life. Today, their three daughters are also part of the company, making Capitol a true family affair. In 2012, Kris took the reins from her father, Brent Zimmerman, guiding Capitol Roofing into a new era. Her vision is clear: to uphold the company’s long-standing reputation for quality and reliability. Under her leadership, Capitol Roofing has become a trusted name across the Western United States. Kris’s expertise is matched by her passion for innovation. She is an active member of numerous industry organizations, including the National Roofing Contractors Association, National Women in Roofing, Utah Safety Council, and Utah Roofing Contractors Association. Her commitment to the field is further evidenced by her position on the board of directors for the Western States Roofing Contractors Association, where she is the current President. When she’s not steering the company to new heights, Kris enjoys entertaining, crafting, and spending quality time with her family on a nearby lake, accompanied by their beloved pets. Her life, both on and off the job, reflects a deep dedication to family, craftsmanship, and community.

Safe at the Top: Building a Rock-Solid Safety Culture in Roofing

Ariel Gianonne – American Eagle Roofing

Ariel Giannone has worked in the construction industry for fifteen years, and a total of ten specific to roofing. She has held an OSHA 500 certification since 2019. She is an owner and Chief of Operations of American Eagle Roofing in California and Nevada.

State of the Industry: A Legal Perspective

Trent Cotney, WSRCA Legal Advisor – Adams & Reese, LLP

Trent is a board-certified construction lawyer by the Florida Bar and is licensed in Illinois, Indiana, Kansas, Massachusetts, Tennessee, Texas, Washington, and D.C. He focuses his practice on all aspects of construction litigation and arbitration, including OSHA defense, lien law, bond law, bid protests, and construction document review and drafting. He routinely represents construction and infrastructure clients, including general contractors, subcontractors, suppliers, manufacturers, architects, engineers, roofers, developers, and others in various matters. Trent is an EU arbitrator for construction related disputes. He serves as Legal Counsel for the Western States Roofing Contractors Association.

Comprensión de las Disposiciones Contractuales Críticas (Understanding Critical Contract Provisions)

Gabriel Pinilla – Adams & Reese, LLP

Gabriel “Gabe” Pinilla is a business law and commercial litigation attorney focusing his practice on a broad range of business sectors and disciplines, including construction/home improvement, marketing/sales, and financial services. His practice encompasses state and federal court litigation, including class action defense, from pre-trial through the appeals process, as well as serving clients with strategic planning, negotiation, and transactional needs.

(BLOCK 2)

10:15AM – 11:30AM

Elevating Roof Quality, Performance, and Profitability on Low Slope Membrane Roof Systems

John Geary, Jason Wilen – EPDM Roofing Association

CEU: AIA

Jason Wilen and John Geary will present this session together. John Geary is formerly a Vice-President at Firestone Building Products and then at Nations Roof. Full bio coming soon. Jason P. Wilen, AIA, NCARB, CDT, RRO, is a board-certified architect and building enclosure specialist with over 30 years of experience. Jason joined the Chicago office of Klein & Hoffman (K&H) in 2018 and is now an Associate Principal. Before K&H, Jason served seven years as a director with the National Roofing Contractors Association (NRCA) technical services section and 18 years with architectural, forensic and roof consulting firms. He holds a Bachelor of Architecture from the Illinois Institute of Technology, Chicago, and is a licensed architect in Illinois, Michigan, Minnesota, Maryland, North Carolina, Pennsylvania, Tennessee, Texas, and Wisconsin. Jason provides leadership and project management for K&H’s roof system and waterproofing rehabilitation projects, participates in enclosure commissioning efforts, provides litigation support, and consults for building and energy code development. Additionally, Jason is a voting member of ASTM Committees D08 – Roofing & Waterproofing, C16 – Thermal Insulation, and E60 – Sustainability, and serves on UL’s Technical Committee 580: Safety Testing for Uplift Resistance of Roof Assemblies. Jason has authored over 25 feature articles for local and national trade journals and magazines. In 2022, Jason was awarded IIBEC’s Richard M. Horowtiz Award, honoring the best technical article published in its technical journal, Interface.

Above-Sheathing Ventilation in Steep-Sloped Roof Systems: A Key to Enhancing Energy Efficiency and Durability

Wade Shepherd – Westlake Royal Building Products

Wade Shepherd provides technical support for various roofing products. With more than two decades in the roofing industry, he can construct steep-sloped roofs to meet codes throughout the US and in a variety of climate conditions that outperform the industry standards. He has trained and consulted numerous roofing professionals, including architects, consultants, contractors, builders, and homeowners, on code requirements and better building practices. Wade holds a Bachelor of Science in chemical engineering from UC Berkeley.

Bidding for Success - How Strategic Estimating Drives Profitability

John Kenney – Cotney Consulting

Future-Proofing Your Roofing Business: Leveraging AI, Advanced Marketing, and Automation Strategies for 2025

Jennifer Bagley – The Catalyst for the Trades Podcast & CI Web Group, Inc.

Jennifer Bagley is the host of The Catalyst for the Trades Podcast and Founder of CI Web Group, Inc., a leading digital marketing agency specializing in the trades industry. With over two decades of experience in marketing, technology, and business strategy, Jennifer has established herself as a dynamic leader and innovator, helping countless businesses achieve scalable growth through cutting-edge strategies and solutions. As the host of The Catalyst for the Trades Podcast, Jennifer shares valuable insights and actionable advice, offering a platform for industry leaders to discuss innovation, growth, and best practices within the trades. Her expertise in leveraging AI, advanced marketing techniques, and automation has made her a sought-after speaker, inspiring audiences to embrace technology and transform their businesses for the future. Jennifer’s commitment to empowering businesses, fostering innovation, and driving results has positioned her as a trusted authority in the roofing and trades industry. Her engaging style and deep understanding of the challenges and opportunities in the market make her an impactful and memorable speaker.

OSHA Defense Mastery Strategies for Contractor Compliance and Protection

Trent Cotney, WSRCA Legal Advisor – Adams & Reese, LLP

My Employees are Legal! An Overview of the Form I-9 Process from Hiring Through ICE Audit

Philip Siegel – Hendrick, Phillips, Salzman & Siegel, P.C.

Philip J. Siegel, Esq., is a partner and shareholder with the firm of Hendrick, Phillips, Salzman & Siegel. Philip attended the University of Michigan in Ann Arbor, Michigan graduating with distinction from the School of Business Administration where he earned his B.B.A. Mr. Siegel received his law degree from Emory University School of Law. He worked in the public accounting industry as a state and local tax consultant for two years prior to commencing his career as a construction litigation and labor/employment attorney. Mr. Siegel’s practice focuses primarily in the areas of labor/employment law, including defense of OSHA citations, immigration compliance assistance, Davis-Bacon Act consulting, contract consulting, and construction litigation, including representation of general contractors, subcontractors and suppliers, all on a national basis.

Trabajo Seguro en Altura (Working Safely at Height)

Randy Fernandez – Guardian

With over 25 years of safety experience, Randy Fernandez has a passion for sharing best practices and practical ideas, while ensuring OSHA requirements are understood. Based in Denver, Colorado Randy has helped multiple commercial and residential roofing companies and safety professionals implement practices to build a strong culture of safety. He will be conducting this session in Spanish! Randy is the Sales Director at Guardian Fall Protection.

11:45AM – 1:00PM

SPANISH LUNCH AND LEARN – DAY 1

Procesos y Sistemas de Techado Residencial (Processes and Systems of Residential Roofing)

Moisés Morales – Advosy Construction

Moisés Morales is an entrepreneur and certified Public Adjuster specializing in assisting homeowners and roofing businesses in navigating insurance claims to ensure fair settlements.

11:30AM – 1:00PM

LEGISLATIVE LUNCHEON

with Keynote Speakers: Craig Brightup, WSRCA Political Correspondent and McKay Daniels – NRCA

7:00AM – 8:30AM

Table Talks Breakfast with NWIR

National Women in Roofing

Join us for an interactive table-taks breakfast on September 30 at the Western States Expo! It’s a fun way to meet fellow members while chiming in on a variety of topics that impact women in the roofing industry. Cost is $50 and includes breakfast. CLICK TO REGISTER!

(BLOCK 3)

8:45AM – 10:00AM

Roofing Wind Speeds: ASCE, Uplift Ratings & Warranties

Brian Chamberlain – Carlisle Construction Materials

CEU: AIA, IIBEC

Brian Chamberlain is a member of Carlisle Construction Materials since 1987. He graduated from the University of Wisconsin at Milwaukee with a bachelor’s degree in the Science of Architectural Design. Brian has been assisting architects, consultants, and specifiers on assemblies focusing on performance, sustainability, and resilience. He is part of a team responsible for assemblies, details, and code-testing. He has presented technology information throughout the U.S., Canada, and overseas, offering information on unique design issues.

All Four (4) Types of Thermal Infrared Roof Moisture Surveys Explained

Gregory Stockton – Stockton Infrared Thermographic Services, Inc

Greg Stockton is a Master Certified Infrared Thermographer with over thirty years of experience using infrared thermography, mainly in the construction industry, specializing in maintenance and energy-related technologies. He has published 19 technical papers on the subject of infrared thermography and written numerous articles about applications for infrared thermography in trade publications. Greg is member of SPIE – the International Society for Optics and Photonics. He has been a long-time member on the Program Committee, Conference Chairman and Chairman of Buildings & Infrastructures Sessions at Thermosense (the Thermal Infrared Applications Conference) at the Defense and Sensing Symposium. He has also been the Chairman of United Infrared’s Thermal Imaging Conference for the past 10 years.

Contractor Roundtable Discussion – Spread Best Roofing Practices

Western States Roofing Contractors Association

TBD

Turning Workforce Development into Dollars: Recruit, Train, Retain

Jared Ribble – National Roofing Contractors Association

Jared Ribble serves the roofing industry as Vice President of Certification for NRCA. His team developed ProCertification®, the roofing industry’s most comprehensive consumer protection program certifying a roofing installer’s skills and professionalism. Jared is a sought-after speaker for regional association conventions, even keynoting the 2019 Roofing Contractors of Texas convention. As a presenter, Jared combines passion with his own unique storytelling and facilitation style to help point roofing professionals toward actionable steps to develop roofing talent so building owners have confidence their roofs will protect them when it matters most.

DIY Safety Plan: Build It Before You Need It

Steve Zasadil, WSRCA Safety Advisor – SNK Services

Stephen spent 10 years as Safety of Flight Operator with USN before beginning his career as Safety Compliance Consultant in 2009. He is a certified CHST (Construction Health and Safety Technician) through the Board of Certified Safety Professionals, and currently works with companies across the U.S., through on-site and online means to provide OSHA compliance information, documentation and training.

AI in Roofing: Legal Challenges and Opportunities

Trent Cotney, WSRCA Legal Advisor – Adams & Reese, LLP

Cómo Conseguir más Techos Comerciales con un Programa de Servicio y Mantenimiento (How To Get More Commercial Roofs With A Service & Maintenance Program)

Victor Maya – GAF

With over 10 years of experience building his companies into million-dollar ventures, Victor is a nationwide voice for culture building and positive thinking, enabling minorities to structure their lives and businesses for success. Victor operates on a frequency that his partners and customers can resonate with.

(BLOCK 4)

10:15AM – 11:30AM

Is That Leak Really the Roof?

Glen Clapper – National Roofing Contractors Association

Glen Clapper has 35 plus years’ experience in the design and construction industry and holds a Bachelor of Science and Master’s degree in architecture and is a Registered Architect and a LEED AP. He began his career working for a small architectural firm and during his summer breaks while attending college he worked in residential construction as a carpenter, roofer and mason laborer. After college he worked at a national engineering and architectural firm specializing in the investigation and repair of the building envelope. In 2001, he became the Architectural Services Manager for the Southeast region of the Brick Industry Association where he represented the industry at local building codes and ASTM, in addition to responding to requests for information and performing project investigations. Clapper represents NRCA at ASHRAE 90.1 and 189.1, ASTM D08, C16, E06, and E60, ICC, and USGBC. He is also a member of AIA, ASHRAE, ASTM, ICC, RCI and USGBC.

Roofing Details and Specifications by Roofing Design Professionals That Roofing Contractors Should Not Use

Robert Hemphill, Kimberly Fajardo – Salas O’Brien

CEU: AIA

Kimberly Fajardo, RRO and Robert Hemphill, RRC, Salas O’ Brien Engineers, have collaborated on numerous roofing projects in Northern California. Their industry memberships include Asian American Architects and Engineers (AAAE), American Institute of Architects (AIA), Construction Specification Institute (CSI), International Institute of Building Enclosure Consultants (IIBEC), National Women in Roofing (NWiR), Roofing Industry Committee on Weather Issues (RICOWI), Western States Roofing Contractors Association (WSRCA) and Western Construction Consultants (WestCon).

Building Your Leadership Bench: Preparing Future Leaders for Roofing Success

Melissa Chapman, Monica Vornbrock – The GLO Group

Melissa Chapman, PCC, is a distinguished leader and industry influencer with over two decades of experience in the roofing industry. As the co-founder and CEO of The GLO Group, LLC, she specializes in leadership development, business coaching, and organizational health, driving transformational growth for companies seeking to realign and re-engage their teams to enhance profitability. Throughout her career, Melissa has held senior-level positions at prominent building materials manufacturers, consistently demonstrating her ability to scale fast-growing companies into full-scale enterprises. Her extensive industry involvement includes serving on the Associate Advisory Board for the Western States Roofing Contractors Association (WSRCA) for over a decade and holding board positions with the Florida Roofing and Sheet Metal Contractors Association (FRSA), the International Roofing Expo (IRE), National Women in Roofing (NWiR) and the Asphalt Roofing Manufacturers Association (ARMA). Beyond her professional achievements, Melissa is dedicated to fostering communities with shared goals and cultivating authentic connections among leaders and teams. She is a certified Reiki Master and a devoted yoga practitioner, integrating mindfulness into her coaching and leadership approach. Her commitment to personal and professional development extends to her role on the Board of Directors for the International Coaching Federation’s Arizona Chapter.

Monica P. Vornbrock, CPC is a proud advocate for leadership, team connection, and cultural diversity within the roofing industry. With over 15 years of experience in roofing and 20+ years in branding, marketing, and advertising, Monica brings a unique perspective shaped by her roots in South America and her professional journey in the U.S. As a bilingual professional, the co-founder and Chief Innovation and Technology Officer at The GLO Group, Monica helps roofing company leaders and their teams navigate the challenges of communication, team alignment, and creating strong workplace cultures by leveraging new technologies. Whether speaking in English or Spanish, Monica’s ability to inspire and connect with audiences has earned her recognition on podcasts, webinars, and workshops. She is dedicated to helping roofing companies achieve alignment, build trust, and take their businesses to the next level.

Rise to the Top: Unlock Your Career Potential in the Roofing Industry

WSRCA Young Roofing Professionals’ Annual Discussion

Jackson Johns is the President of National Roofing Company, located in Albuquerque, New Mexico. Shane Wakerling is the General Manager of General Roofing Company, located in Oakland, California. Rachel Garcia is a Marketing Specialist for Malarkey Roofing Products, located in Portland, Oregon.

Getting Paid - Legal Strategies for Roofing Contractors to Protect the Right to Payment

Philip Siegel – Hendrick, Phillips, Salzman & Siegel, P.C.

Navigating Immigration Regulations in Roofing

Trent Cotney, Ben Briggs, WSRCA Legal Advisor – Adams & Reese, LLP

Benjamin Briggs, Esq., is a Partner at the law firm of Adams and Reese. Mr. Briggs dedicates his practice to assisting contractors with labor and employment matters, including wage and hour, government investigations, discrimination, and retaliation claims, work authorization, and labor management.

Trucos para Dominar el Proceso de Seguro (Tips and Tricks to Dominate the Insurance Process)

Amparo Sancen – Latinos En Roofing

Amparo Sancen founded Sancen Contracting in 2006, specializing in remodeling and roofing work in Georgia. Today, Amparo is involved in various committees at NRCA, including the Hispanic Outreach Task Force and the Membership Growth and Development Committee. Amparo also has a very successful partnership with ABC Supply Co. and is the founder and owner of Latinos in Roofing. Through this and many other endeavors, Amparo has been able to grow, learn, and share her wisdom with others to help them achieve their goals, just as she has.

11:45AM – 1:00PM

SPANISH LUNCH AND LEARN – DAY 2

Estrategias de ventas Bueno, Mejor o Superior (Sales Strategies Good, Better or Superior)

Imelda Perez – CertainTeed

11:30AM – 1:30PM

ANNUAL LUNCHEON

With Motivational Speaker: Mike Schlappi

2:00PM – 2:30PM

LIVE DEMO 5

Heidi Ellsworth (RoofersCoffeeShop.com - Sound Stage)

Heidi J. Ellsworth has worked in the roofing industry since 1993 and has had positions with Malarkey Roofing Products, Carlisle Construction Materials and EagleView Technologies. She is currently an owner and President of RoofersCoffeeeShop.

Stan Robinson (RoofersCoffeeShop.com - Sound Stage)

Stan Robinson is the co-owner of Pacific West Roofing in Hubbard, Oregon. Pacific West is a full-service roofing company from small repairs to complete residential and commercial roofing systems. Stan is the current Senior Vice President of WSRCA and is slated to serve as association President in 2025-2026.

IIBEC - REGION V - SUMMER WORKSHOP

Topics and speakers include:

Unburdening Overburden Considerations for Commercial Roofing, presented by Matt Braun, P.E., Design Manager at GAF/Siplast.

Fene-frustration: The Headaches of Windows, presented by Erica Reynolds, Associate, PE, RA, FMPC at McGinnis Chen Associates, Inc.

Designing Low Slope Roofing for Climate Change, presented by Robert Hemphill, RBEC, RRC, RWC, REWC and Kimberly Agustin, RRO, at Salas O’ Brien Engineers.

Code Updates: Learn About Important Roofing Related Building Codes That Affect Both Steep and Low Slope Roofing Projects, presented by Daniel J Cupit – Roofing Consultant and Expert, Professional Construction Services.

What Does a Building Enclosure Consultant Need to Know About CLT? presented by Darbi Krumpos, CDT, BECxP, CxA+BE, SOCOTEC Consulting, Inc.